Mission and vision / values and strategy

We improve the quality of people's lives through the timely introduction of meaningful technological innovations.

In a world where technology increasingly touches every aspect of our daily lives, we will be a leading solutions provider in the areas of healthcare, lifestyle and enabling technology, aspiring to become the most admired company in our industry as seen by our stakeholders.

• Delight customers
• Deliver on commitments
• Develop people
• Depend on each other

We will:

• increase profitability through re-allocation of capital towards opportunities offering higher returns
• leverage the Philips brand and our core competencies in healthcare, lifestyle and technology to grow in selected categories and geographies
• build partnerships with key customers, both in the business-to-business and business-to-consumer areas
• continue to invest in maintaining world-class R&D and leverage our strong intellectual property portfolio
• strengthen our leadership competencies
• drive productivity through business transformation and operational excellence